Blog
Wednesday, August 19, 2009
Twitter for Music!
An NPD Group 2009 survey has highlighted a strong correlation between twitter and music discovery / enjoyment. COmpared to average web users , Twitter users are much more likely to be engaged in online music activities. The study, which ran for 3 months found that:
- 33% listened to music on a social networking site
- 41% listened to online radio (compared with 22% of all web users)
- 39% watched a music video online (vs. 25% of all Web users)
- Purchased 77% more digital downloads than those not tweeting
Labels: digital music, NPD, twitter
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